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India-based · Delivering digital growth worldwide
+91 9990166644 | +91 88263 13707 | sales@rareinputs.com
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PERFORMANCE MARKETING · LEADS · SALES · TRACKING

Google & Meta Ads Built for Measurable Growth.

RareInputs builds paid-media systems—not isolated campaigns. Google Ads, Meta Ads, audience and keyword strategy, creative, landing pages, conversion tracking, remarketing, CRM and WhatsApp workflows are connected around the business outcome you need to measure.

See the Full-Funnel System
10+ years of digital expertise5,000+ travel & real-estate leads₹2Cr+ e-commerce sales enabled
PAID MEDIA CONTROL ROOM
DEMAND CAPTUREGoogle Ads
Search
DEMAND CREATIONMeta Ads
Social
Audience / Keyword→Ad→Landing Page→Lead
TRACKCallsMeasurable actions
TRACKFormsQualified enquiries
TRACKWhatsAppConversation starts
CampaignLanding PageCRMAnalytics
Google AdsMeta AdsLead GenerationRemarketingConversion TrackingLanding PagesCampaign Optimization
PAID MEDIA, CONNECTED END TO END

Strong ads are only one part of the performance equation.

Campaign performance is shaped by who you target, what you offer, how the ad communicates value, where the click lands, what gets tracked and how quickly the lead is handled. RareInputs plans those pieces as one system.

01Audience & intent
02Offer & messaging
03Creative & ad copy
04Landing experience
05Tracking & routing
06Optimization & sales feedback
META ADS SERVICES

Create, nurture and recapture demand across Facebook & Instagram.

Meta performance depends heavily on audience relevance, creative strength, offer clarity, tracking and follow-up. We treat those as connected variables.

01

Lead Generation Ads

Native forms or website journeys designed around enquiry generation and qualification.

02

Website Conversion

Campaigns optimized around trackable website actions when sufficient data and infrastructure exist.

03

WhatsApp Campaigns

Drive prospects into messaging journeys for faster conversation-led follow-up where appropriate.

04

Traffic & Awareness

Build reach and qualified visits with audience, placement and creative controls aligned to campaign goals.

05

Video / Reels / Stories

Creative-led formats for discovery, project storytelling, offers and high-attention mobile placements.

06

Retargeting

Reconnect with website visitors, social engagers, video viewers and other eligible warm audiences.

07

Custom Audiences

Use eligible first-party and engagement audiences for more relevant campaign sequencing.

08

Catalogue / E-commerce

Product-led campaign structures and retargeting where catalogue and commerce setup support them.

META MANAGEMENT SCOPE

From audience research to creative testing and lead-quality feedback

Audience researchCampaign structureCreative strategyCopywritingLead formsPixel / eventsRetargetingAudience testingCreative testingPlacement testingBudget optimizationLead-quality analysisReporting
GOOGLE ADS VS META ADS

Different user behavior. Different strengths. One growth strategy.

AreaGoogle AdsMeta Ads
User intentHigh search intent / active demandDiscovery, interest and audience-led demand
Best roleDemand captureDemand creation + nurture
Primary targetingKeywords + audiences + intentInterests, behavior, custom audiences, engagement
Common usesLeads, sales, calls, searchesLeads, awareness, traffic, retargeting
Creative dependencyModerate to high, depending on formatHigh
COMBINED GOOGLE + META STRATEGY

Turn channel activity into one measurable acquisition system.

RareInputs connects demand capture, demand creation, remarketing, conversion experience and sales follow-up rather than evaluating every ad in isolation.

01Google SearchCaptures existing demand
→
02Meta AdsCreates & nurtures demand
→
03RemarketingRe-engages warm users
→
04Landing PageConverts interest
→
05CRM / WhatsAppRoutes & follows up
→
06AnalyticsMeasures outcomes
LEAD GENERATION

Lead generation is a system, not a form submission.

We plan the audience, campaign objective, offer, landing page, lead form, geography, qualification, routing and remarketing around the sales process.

AudienceOfferLanding pageQualificationLead routingCRMWhatsAppRemarketing
LEAD QUALITY OPTIMIZATION

More leads are not automatically better leads.

Lead quality can improve when targeting, qualification and sales feedback are connected. We use data to refine the traffic and the conversion path.

  • Negative keyword strategy
  • Geographic refinement
  • Form qualification
  • Audience refinement
  • Device / time analysis
  • Landing-page messaging
  • CRM tagging
  • Sales feedback loops
LANDING PAGE OPTIMIZATION

The click is expensive. The landing experience has to earn it.

RareInputs combines paid media with website and landing-page development, helping align message, offer, proof, speed, mobile UX, CTA placement and tracking with the campaign.

Message matchStrong USPTrust signalsFast loadingMobile-first UXCTA visibilityShort formsCall / WhatsAppThank-you page
Campaign Message

Value proposition aligned with the ad.

Lead Form
CONVERSION TRACKING & ANALYTICS

Measure the actions that matter to the business.

Campaign optimization becomes more useful when ad platforms and analytics receive reliable signals about meaningful customer actions.

FORM

Lead submissions

Track completed enquiry actions and source context.

CALL

Call actions

Measure call clicks or call conversions where setup supports it.

WA

WhatsApp clicks

Track conversation-start intent from campaign landing journeys.

SALE

Purchase / booking

Measure commerce or booking events where the website flow supports them.

Google Ads Conversion TrackingGoogle AnalyticsGoogle Tag ManagerMeta PixelMeta Conversions API where applicableCRM trackingLooker Studio reporting where used
REMARKETING

Stay relevant after the first click.

Many prospects do not convert on the first visit. Remarketing can re-engage eligible audiences with relevant messages across later stages of the buying journey.

RE-ENGAGE
Website visitorsVideo viewersSocial engagersForm startersProduct viewersPrevious leads
CREATIVE STRATEGY

Creative should earn attention and communicate value quickly.

RareInputs supports campaign messaging and creative direction across formats such as static, carousel, Reels, Stories, video, display banners, responsive search assets and project/product creatives.

Hook+Value+Proof+CTA
A/B TESTING & OPTIMIZATION

Optimization should be based on evidence, not assumptions.

HeadlinesAd copyCreativesAudienceCTALanding pagesOffersKeywordsPlacementsFormsBid strategy
OUR CAMPAIGN PROCESS

From business objective to testing, reporting and scale.

01

Business Discovery

Understand the offer, market, sales process and current acquisition mix.

02

Goals & KPIs

Define the actions and business metrics the campaign should measure.

03

Audience / Keywords

Research intent, audiences, geography, competition and demand signals.

04

Funnel Strategy

Map acquisition, landing experience, qualification and follow-up.

05

Campaign Setup

Build clean structures, targeting, assets, budgets and exclusions.

06

Creative + Landing

Align ad promise with the conversion experience.

07

Tracking Setup

Configure measurable actions and analytics where technically available.

08

Launch

Release campaigns with controlled budgets and early quality checks.

09

Test & Optimize

Refine search terms, audiences, creative, bids and landing paths.

10

Report & Scale

Review performance, lead quality and next actions before scaling.

BUDGET PLANNING

Media budgets should reflect the market, objective and funnel—not a one-size-fits-all package.

Budget requirements vary with geography, competition, keyword costs, audience size, creative needs, conversion goals and landing-page quality.

The planning references shown here preserve previously supplied RareInputs commercial figures. Lead ranges are planning estimates, not guarantees. Actual outcomes can vary materially.

GOOGLE ADS · LEAD PLAN₹3,00,000

Supplied planning reference: 225–275 leads

Lead volume is not guaranteed and depends on campaign conditions.
META ADS · LEAD PLAN₹1,50,000

Supplied planning reference: 250–325 leads

Lead volume and quality are not guaranteed.
GOOGLE ADS · BRANDING₹50,000

Brand-awareness planning reference

Campaign scope depends on geography and objective.
META ADS · BRANDING₹50,000

Brand-awareness planning reference

Campaign scope depends on audience and creative requirements.

GST extra, as previously supplied.

INDUSTRY-SPECIFIC PAID MEDIA

The campaign system changes with the buying journey.

REAL ESTATE

Project & buyer lead generation

Search + Meta leads, landing pages, WhatsApp, CRM, geographic targeting and remarketing.

EDUCATION

Admissions & course enquiries

Course keywords, student/parent audiences, lead forms, landing pages and follow-up workflows.

TRAVEL

Tour & package enquiries

Destination demand, package campaigns, B2B/B2C audience strategy, remarketing and WhatsApp.

E-COMMERCE

Product-led acquisition

Shopping, performance campaigns, catalogue ads, retargeting and purchase measurement.

LOCAL BUSINESS

Calls, enquiries & visits

Location-led search, radius targeting, calls, lead forms and local landing pages.

GOOGLE & META ADS FOR REAL ESTATE

High-ticket journeys need stronger targeting, follow-up and remarketing.

RareInputs has worked extensively across real-estate marketing, including project launches, buyer targeting, lead-generation campaigns, landing pages, WhatsApp, CRM workflows, channel-partner communication and reporting.

5,000+ travel & real-estate leads generated across supplied RareInputs experience
GOOGLE & META ADS FOR EDUCATION

Admission campaigns should connect search demand with the right course journey.

RareInputs supports course/admission keyword targeting, Meta lead generation, landing pages, enquiry capture and lead-management workflows for education campaigns.

4,500+ education enquiries supporting 799+ organic admissions in verified RareInputs experience; not presented as paid-media-only results.
PERFORMANCE METRICS

The right KPI depends on the campaign goal.

We can monitor media efficiency, lead actions and commercial outcomes where tracking and sales data are available. No single metric should be viewed without context.

ImpressionsClicksCTRCPCLeadsCPLConversion rateSalesRevenueROAS where relevantLead qualityCallsWhatsApp actions
CAMPAIGN REPORTSpend → Leads → Quality → Outcome
MONTHLY VIEW
SPENDTracked
LEADSMeasured
QUALITYReviewed
NEXT STEPOptimized
KeywordsAudiencesCreativeDevicesLocationsLanding Pages
WHY RAREINPUTS

Marketing + technology + conversion execution under one roof.

01

Google + Meta strategy

Channel selection and structure based on intent, audience and business objective.

02

Landing-page capability

Web development and conversion thinking connected directly to campaign messaging.

03

Tracking mindset

Forms, calls, WhatsApp and commerce actions measured where technically applicable.

04

Lead-generation experience

Hands-on experience across real estate, education, travel, e-commerce and local services.

05

CRM + follow-up thinking

Campaigns designed with lead routing, qualification and sales feedback in mind.

06

Transparent optimization

Performance reporting focused on data, learning and next-step decisions—not vanity metrics.

500+Businesses supported
1,000+Websites & digital experiences
5,000+Travel & real-estate leads
₹2Cr+E-commerce sales enabled
FREQUENTLY ASKED QUESTIONS

Paid media, explained clearly.

No guaranteed leads. No fabricated ROAS. Just a measurable campaign framework and transparent optimization.

Google Ads is often strongest for capturing active search demand, while Meta Ads is often used for discovery, audience-led demand creation, visual storytelling and remarketing. The right mix depends on the offer and buying journey.

There is no universal winner. Search-driven services may benefit from Google, while visual or audience-led offers may perform well on Meta. RareInputs evaluates demand, competition, geography, creative and sales follow-up before recommending a platform mix.

Yes. Google can capture demand, Meta can create or nurture demand, and remarketing can reconnect with interested users. Shared landing pages, analytics and CRM workflows help connect the channels.

Budget depends on industry, geography, competition, keyword costs, audience size, objective and conversion path. The page includes previously supplied RareInputs planning references, but they should not be interpreted as guaranteed performance.

No. Results depend on demand, competition, budget, targeting, creative, offer, landing page, tracking and sales follow-up. RareInputs focuses on a measurable setup, testing and continuous improvement.

Yes. RareInputs can support campaign copy, creative concepts, static and social formats, Reels/video messaging, display banners and offer-led creative direction depending on campaign scope.

Yes. RareInputs has web-development and lead-generation experience and can build or improve campaign landing pages around message match, trust, speed, mobile UX, forms and tracking.

Yes, where the website and business systems support it. Tracking can include forms, calls, WhatsApp clicks, purchases, bookings and other meaningful events.

RareInputs can plan campaigns around CRM and lead-routing workflows. The exact integration depends on the CRM, available APIs and your existing technology stack.

Yes. Remarketing can target eligible website visitors, social engagers, video viewers, previous leads or commerce audiences depending on platform rules and available data.

RareInputs supports e-commerce marketing and has supplied experience enabling ₹2Cr+ in e-commerce sales. Campaign structure depends on catalogue/feed setup, tracking, product economics and the website journey.

Yes. Reporting can cover spend, leads, conversions, keywords, audiences, creative performance, devices, locations, landing pages and recommended next actions according to campaign scope.

Yes. Existing accounts can be reviewed for structure, tracking, targeting, creative, spend patterns and optimization opportunities before deciding whether to improve or rebuild specific campaigns.
CAMPAIGN CONSULTATION

Tell us what you need your ad spend to achieve.

Share your business, monthly budget, preferred platform and objective. RareInputs can review the acquisition path from campaign to conversion and follow-up.

  • Google Ads + Meta Ads strategy
  • Landing pages + conversion tracking
  • Lead routing + CRM / WhatsApp thinking
  • Reporting + continuous optimization